About
We are a specialist professional services firm at the intersection of digital, business, and customer transformation — founded by one of the world's foremost authorities on enterprise-wide change.
— Our Story
Experience Transformation was founded by Dan Collins — a globally recognised Chief Transformation Officer who built and led CCO Global for over a decade, delivering transformation across 65+ markets for Fortune 500 corporations and Private Equity-backed organisations worldwide.
The firm was established on a single conviction: that transformations fail not because of poor strategy, but because of poor execution and inadequate experience design — for customers, employees, and investors alike.
Dan spent 30+ years watching Tier-1 consulting firms (McKinsey, Deloitte, Accenture, KPMG, Bain) deliver recommendations without accountability. He built Experience Transformation to do the opposite: embedded senior practitioners, with skin in the game, accountable for the outcomes they promise.
"We don't advise organisations on where they need to go — we help them get there."
The result is an approach that has consistently delivered material commercial impact — $150M+ in operational savings, $100M+ in cost reductions, 12.5% customer satisfaction uplifts, and a $2.1 billion acquisition triggered by a single CRM programme at Nortel Networks.
— What Sets Us Apart
Dan and his team have repeatedly been selected over McKinsey, Deloitte, Accenture, KPMG and Bain — often brought in after those firms have stalled. Our competitive edge is delivery credibility, not credentials.
Every senior engagement is led by someone who has held C-suite accountability — as a CDO, CTO, CRO or Managing Partner. We understand what it means to own an outcome, not just advise on one.
Frameworks, structures, and capabilities built in our engagements remain active in client organisations years or even decades later. We build to last, not to extend the contract.
We deploy the latest AI advancements — GenAI, LLMs, multimodal AI, data modelling — to enhance the experience and significantly improve delivered outcomes across every transformation programme.
Dan has personally led delivery across 65 markets on six continents. Our global network is built on real operational experience — 55+ country Microsoft campaigns, 23-office EMEA network leadership, and Fortune 500 delivery in every major geography.
— Our Values
These are not aspirations on a wall — they are the operating principles that define how we engage, how we deliver, and how we measure success on every mandate.
We tell clients what they need to hear, not what they want to hear. Candour is a form of respect — and the foundation of every effective transformation partnership.
We structure every engagement around defined commercial outcomes. We are measured by results, not by the quality of our slide decks.
Strategy without execution is fiction. We are practitioners who remain present through implementation — in the engine room, not on the touchline.
We embed alongside client leadership teams and employees. Real transformation requires genuine co-creation — not recommendations delivered from a distance.
Every strategy we design places the customer as the primary driver of decision-making. Customer-centricity is an operating reality, not a principle.
We build for the long term. Capabilities, behaviours, and cultures we create remain active in client organisations long after our engagement concludes.
— Selected Clients
Retained by Fortune 500 CEOs on an interim C-suite basis across Financial Services, Technology, Automotive, FMCG, and Media — consistently selected over Tier-1 firms on high-visibility mandates.
Additional client engagements available on request. All relationships subject to confidentiality obligations.
— How We Work
Every engagement is individually structured to deliver the right outcome. We do not have a one-size approach — we have a one-standard approach: senior-led, outcome-oriented, and built around your specific transformation challenge.
Dan or a senior partner embeds alongside the CEO and leadership team, working in genuine partnership over a sustained period. This is the highest-intensity engagement model — appropriate for enterprise-wide transformation, turnaround situations, or complex cross-functional programmes.
Typical Duration: 6 – 18 months
Direct end-to-end accountability for realigning and delivering a specific transformation programme — particularly appropriate where a prior engagement has stalled, a key leader has departed, or a programme is at risk of missing critical milestones or budgets.
Typical Duration: 3 – 12 months
Focused, time-bound engagements addressing specific challenges: customer strategy, operating model design, digital transformation roadmap, or AI integration. Structured around defined deliverables and commercially precise outcomes.
Typical Duration: 4 – 12 weeks
Retained advisory to PE sponsors and portfolio companies — covering pre-deal transformation diligence, 100-day planning, value creation programme design, and exit readiness. Available as a standing relationship or transaction-specific engagement.
Flexible — transaction or retained basis
Speak with Dan or one of our senior advisors. No obligation — just a candid conversation about where you are and where you need to go.