Global Enterprise & Private Equity Advisory
Experience Transformation partners with global enterprises and leading Private Equity firms to architect, lead, and deliver the complex change programmes that define the next chapter of their growth — across 65+ markets worldwide.
— Who We Are
Experience Transformation was founded by Dan Collins — a globally recognised Chief Transformation Officer with 30+ years and 65 markets of enterprise transformation delivery. We are senior operators who have led large-scale change from inside the world's most demanding organisations.
We have repeatedly displaced Tier-1 consulting firms (McKinsey, Deloitte, Accenture, KPMG, Bain) on high-stakes mandates where prior engagements had stalled or failed. Our edge is operational credibility — we've been in the engine room, not on the touchline.
We work as embedded partners — accountable for outcomes, not just advice. Every engagement is senior-led, commercially precise, and designed to deliver results that outlast the engagement.
Senior advisors who have owned P&Ls, led global programmes, and operated across 65+ markets — not career consultants.
We align our commercial model to your results. Accountable for delivery, not just recommendations.
Active delivery presence across North America, Europe, Asia-Pacific, Middle East and Latin America.
Deploying GenAI, LLMs and multimodal AI to enhance outcomes across every transformation dimension.
— Our Services
From strategy through execution, we cover the full transformation lifecycle — integrating digital, business and customer transformation for Fortune 500 and Private Equity-backed organisations across all major sectors.
Evidence-based diagnostic, future-state design, and business case development that unlocks board commitment and defines the transformation ambition.
Integrating GenAI, LLMs, CRM and digital infrastructure to translate technology investment into measurable commercial outcomes at enterprise scale.
Rebuilding the organisation around the customer — improving acquisition, retention and satisfaction whilst simultaneously eliminating structural cost.
Pre-deal transformation diligence, 100-day planning, and portfolio transformation that accelerates returns through the full PE investment lifecycle.
Rapidly eliminating structural inefficiency, restoring commercial momentum, and delivering material cost reduction in organisations under pressure.
Day-one readiness, synergy capture, and cultural integration for M&A transactions — protecting value and accelerating returns post-close.
— Sectors
Effective transformation demands genuine industry depth — not surface-level familiarity. Our practice spans Financial Services, Technology, Automotive, Consumer Goods and Telecoms, with 30+ years of cross-industry pattern recognition that consistently accelerates results.
— Our Approach
A consistent methodology, refined across 30+ years and 65 markets, underpins every engagement. Rigorous without being rigid — built on four interdependent pillars that translate complex strategy into measurable operational results.
Every engagement is individually scoped and senior-led. You will always have a Principal-level advisor as your primary point of contact.
Rapid, evidence-based assessment of the customer, commercial and organisational landscape — identifying root causes, not symptoms.
Design of a holistic transformation blueprint spanning strategy, operating model, digital infrastructure and customer experience.
Hands-on C-suite leadership of cross-functional delivery teams, ensuring alignment, pace and accountability across every business unit.
Institutionalising new capabilities, behaviours and metrics so that transformation outcomes are sustained long after the engagement concludes.
Founder & Managing Partner
CNBC International Commentator
— Our Founder
Dan Collins is a globally recognised Chief Transformation Officer and the Founder of Experience Transformation — a specialist firm at the intersection of digital, business, and customer transformation.
With 30+ years operating across 65 markets, Dan has partnered at C-suite level with Coca-Cola, Microsoft, SAP, Volkswagen, American Express, Samsung and dozens of other Fortune 500 organisations. A regular CNBC International commentator and widely published thought leader, he combines strategic rigour with the execution credibility of having led transformation at the highest levels globally.
— Latest Thinking
Dan publishes whitepapers and perspectives for Fortune 500 CEOs on enterprise transformation, digital and AI strategy, customer-centricity, and Private Equity value creation. The latest brief addresses the existential imperative of customer-led transformation in financial services.
Why deeper customer understanding is the foundation of effective financial services transformation
Customer-led transformation has moved from a competitive differentiator to an existential imperative for financial services. Institutions that lead grow revenues up to 15% faster, reduce costs by 15–20%, and retain customers at dramatically higher rates. Those that lag face accelerating attrition and structural disadvantage.
For C-suite leaders across retail and business banking, insurance, wealth management, investment banking, and asset management. Covers Consumer Duty, AI in CX, the $60 trillion female-investor opportunity, and seven strategic priorities for 2026–2028.
A C-suite strategic brief for global Fortune 500 executives
A balanced C-suite assessment of where production AI is genuinely delivering value, where the contrarian evidence sits, and what Fortune 500 leaders should be doing about it now. Profiles JPMorgan, Lloyds, the UK Big Four, BBVA, ING, Aviva, AXA, BlackRock, Lemonade.
Addresses Goldman's March 2026 contrarian finding, the OWASP Top 10 for Agentic Applications 2026, and the EU AI Act / UK pro-innovation divergence. Includes a four-stage maturity diagnostic and an eight-priority CEO action agenda.
The CEO's definitive guide to data, AI, and competitive advantage in 2026
Over 97% of organisations have invested in big data. Only 24% use it to make informed decisions. That gap is the most high-return management challenge available to a Fortune 500 CEO today — and it is a leadership gap, not a technology gap.
Originally published 2012, comprehensively revised for the era of GenAI and the Digital AI Omnibus. Twelve sections including a CEO data-maturity diagnostic and a sequenced ten-priority action agenda for 2026.
Speak with Dan or one of our senior advisors. No obligation — just a candid conversation about where you are and where you need to go.